The Foggies PR Awards

The PRSA San Francisco Bay Area Chapter Awards Program (The Foggies) recognizes the San Francisco Bay Area’s best public relations programs and the brightest professionals who bring them to life. Entries should demonstrate the highest standards in our profession and showcase the importance of public relations in the Bay Area business community.

This awards program is open to public relations and communications professionals from agencies, consultancies, in-house teams and nonprofits from across the Bay Area. You've done the hard work – time to show it off!

2021 Timeframe and Deadlines

Applications open on June 30, 2021. The regular entry deadline will be August 31, 2021, with an optional late submission period through September 10, 2021 (late fee applies).

Categories

Team Awards:

Small Agency of the Year - 1 - 20 (in Bay Area offices): This award celebrates the accomplishments of a PR agency with less than 20 employees.
Midsize Agency of the Year - 20 - 49 (in Bay Area offices): This award celebrates the accomplishments of a PR agency with 20 - 49 employees.
Large Agency of the Year - 50+ (in Bay Area offices): This award celebrates the accomplishments of a PR agency with more than 50 employees.
Best In-House PR Team of the Year - This award celebrates the accomplishments of an in-house PR team.

Individual Honors:

Rising Star of the Year (1 - 5 years of experience) - This award celebrates the accomplishments of a young professional in the public relations profession. It recognizes the spirit of the next generation of leaders and awards a young professional with less than five (5) years of experience.
Professional of the Year (5+ years of experience) - This award honors the accomplishments of one exceptional public relations professional. It recognizes the professional achievements and activities that have advanced the profession and the practice of public relations during the year.

Project & Campaign Recognition:

D&I Campaign of the Year - This award celebrates a PR campaign that embodies and demonstrates key values in diversity and inclusion.
Campaign of the Year - This award celebrates the best overall public relations campaign from the past year.
Crisis Communications Campaign of the Year - This award celebrates the top comprehensive crisis communications plan over the past year.
Standout Tactic of the Year - This award celebrates a single tactic that rose above the rest over the past year. Tactics are the activities that a team implements to carry out each strategy.
Corporate Social Responsibility Honor Award - Each year this award recognizes the top corporate social responsibility communications plans, tactics, programs and/or campaigns for a specific widespread issue. In 2021, we are looking at efforts related to mental health awareness and campaigns of support for individuals, employees and the community, especially in light of the effects of the pandemic and extended quarantine.

Pricing

PRSA SF Bay Area Chapter Member: $99 Regular Rate
PRSA National Member: $125 Regular Rate
Non PRSA Member: $150 Regular Rate

Regular Rate: July 12 - August 31, 2021
Late Entry Period: September 1 - 10, 2021 (additional $25 fee applies)

NEW IN 2021: You can start your application at any time (locking in a lower rate), and update or finish until the submission deadline.

Guidelines and rules are available on the PRSA-SF Awards webpage.

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