Your marketing and communication efforts are a direct reflection – a written, spoken and visual interpretation – of your credit union’s People Helping People philosophy. It’s time to celebrate your innovative and creative marketing successes with the 2023 Excellence in Marketing Awards Program.

ENTRY PREPARATION. Each entry must consist of the following items:

• Entry Form. Please fill out online form. Limit one (1) submission per category. Multiple submissions per category will not be counted.

• Entry Materials. See category descriptions for any special requirements. Materials must be uploaded through the entry form. If you are unable to upload material, email communications@lcul.com.

ASSET CATEGORIES. Awards will be given in the following asset categories:

$0 - $75 million, $75 - $250 million, $250 - $500 million, $500 million and over. Please make sure to mark the appropriate asset category on the entry form.

AWARD CATEGORIES. There are five (5) categories in which you can submit an entry:

Annual Report: Entry should be a creative expression of credit union operations and financial conditions as well as an impressive combination of graphics, photos, and design, all of which chronicle the credit union's activities over the past year.

Business SEG/Community Outreach: Entries should focus on the marketing and execution of community outreach and/or demonstrates efforts to increase penetration with new or existing SEGs, partner companies or communities. Include measurable results such as ROI, new members/loans and any impact realized.

Digital Marketing: Showcase your best digital marketing campaign promoting your credit union’s products and services, or the overall benefits of credit union membership. Tactics may include mobile/digital/pay-per-click advertisements, video, infographics, electronic billboards, email, and SMS messaging. Provide a summary of the campaign, stated goals, creative materials, and a results analysis along with one (1) copy of your work.

Integrated Campaign: a campaign with one theme demonstrated through at least three forms (print, social, video, etc) Entries should focus on how the elements worked together to create a synergistic campaign.

Social Media: Celebrating the outstanding use of social media to create brand awareness, engage targeted audiences and/or establish brand champions within your social networks. Entry should reflect marketing efforts using social media tools to increase member engagement. Please submit a printed copy of the screen page and include links used in your campaign with a summary of measurable results

FREQUENTLY ASKED QUESTIONS

Q. Who judges the entries?
A. A panel of qualified advertising, marketing, and public relations professionals from outside the industry judge independently based on specific criteria such as creativity, format, content, strategy, branding, overall design, etc.

Q. What qualifies?
A. Entries must represent materials produced and used between January 1, 2022, and December 31, 2022 by the member credit union.

Q. Will entries be returned?
A. No. Please do not submit irreplaceable materials.

Q. Will I receive written comments from the judges about my entry?
A. Score sheets will be available upon request after the League convention.

DEADLINE. The deadline for entries is June 16, 2023.

QUESTIONS? Contact LCUL's communciations department (communications@lcul.com) for more information.

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