What are the requirements for submission?

The person submitting the award must be a MADE member. If you are submitting on behalf of an agency or organization, you or the agency/organization must be a MADE member.

Submit as many times as you want & feature your best creative! Work produced between March 1, 2023-March 1, 2025 will be accepted. Submissions are open to any advertising, marketing or creative professional who resided in Maine when work was completed.

Do I have to be a Maine Ad + Design member to submit work?

Yes! The person submitting the award must be a MADE member. If you are submitting on behalf of an agency or organization, you or the agency/organization must be a MADE member.

What are the categories this year?

There is a wide range of awards categories, including digital, outdoors and more. Explore all categories and find entry details above.

Will there be a live event this year?

Yes! The Brodersons Awards Ceremony will be hosted live and in-person at UNE Innovation Hall on Thursday, June 5th!

When are the 2025 Broderson Awards?

The awards will be held Thursday, June 5, 2025. Doors open at 5:30 PM. Tickets will go on sale in the Spring. Keep an eye out on our website and social pages for updates.

How much does it cost to submit?

Submission pricing is as follows:

Early Bird: 03/03/2025 - 03/16/2025
Freelance categories: $40
Standard categories: $60

Standard: 03/17/2025 - 03/31/2025
Freelance categories: $60
Standard categories: $80

Extension: 03/31/2025 -04/08/2025
Freelance categories: $80
Standard categories: $100

Student Work and the Cumberland Award submissions are free.

When do awards submissions open?

Award submissions open March 3rd and close April 8th, 2025.

How do I submit an entry?

There is a flexible and simple entry process. Create a profile, upload your submissions and add up to 150 words of description for each. Our Judgify judging platform makes it simple.

Many common file types are accepted and submissions can be entered all at once, or during multiple sessions with one easy billing completed at the end.

Can I see the award recipients from the past Broderson’s (2023)?

Yes! 2023 award winners can be seen here: https://maineaddesign.com/broderson-winners

2025 Award Categories

Annual Reports, Brochures, Corporate Collateral, Corporate Event Design: Assets created for education, outreach or awareness for a client, event, cause or campaign. Should represent real world work and may include descriptive paragraph underscoring the strategy or inspiration behind the execution.

Corporate or Brand Identity: A series of visual assets created to represent a corporation or brand. Work submitted can include consumer, trade or B2B logotypes, logos and trademarks, brand standards manuals or other visual assets and up to 150 words describing strategy and inspiration behind execution.

Freelance - Logos and Marks: Visual assets created to represent a corporation or brand. Work submitted can include consumer, trade or B2B logotypes, logos and trademarks, up to 150 words describing strategy and inspiration behind execution.

Audio, Podcast, Audio Design: Any audio only production including commercials, podcasts, audiobooks, or content either for broadcast or streaming. All submissions should be in MP3 with the script.

TV Campaign, Spot or Video Long Form: Individual over 60-second spots, viral, pre-roll, post-roll or long format content. This includes commercials produced by and/or for television stations, commercials for businesses (retail, service or merchandising businesses) or creative of any length that was produced for use online. Can include up to 150 words of descriptive text.

TV Campaign, Spot or Video Short Form: Individual under 60-second spots, viral, pre-roll, post-roll or long format content. This includes commercials produced by and/or for television stations, commercials for businesses (retail, service or merchandising businesses) or creative of any length that was produced for use online. Can include up to 150 words of descriptive text.

Package Design: Single packages and product lines accepted. Please submit as a single PDF or up to five images in a line. Can include up to 150 words of descriptive text.

Outdoor Advertising (signage, posters, etc.): Large scale or small - promotional outdoor advertising posters, signage, POS displays or banner design created for promotion of a client, event, cause or campaign. Should represent real world work and may include descriptive paragraph underscoring the strategy or inspiration behind the execution.

Digital Advertising and Rich Media: All encompassing Digital advertising category to include: Digital Ads (Interactive and/or creative use of online ads, including clickable banners, floating ads, etc.), Digital video (Viral, pre-roll, post-roll or long format content. Should include creative of any length that was produced for use online.), Digital Interactive and/or Rich media (Promotional elements or digital ads that include an interactive or rich media experience. Includes in-app, page takeovers or other interactive elements.)

Social Media Campaigns: Paid or organic social media campaigns - Paid social media advertising, which received paid placement, boosts, paid social media influencers or paid “native” content advertising on social media channels. Generally intended to support brand, cause or product awareness, lead generation, sales or similar objectives. Can include a single creative execution or up to five examples from a campaign. OR Organic social media programs that did not receive paid placement or a budget, and received only organic reach. Generally intended to support community-building, engagement, brand, cause or product awareness or similar objectives. Includes crowdsourced, hashtag or social movement campaigns, user generated content campaigns, influencer campaigns and other similar activations.

Web Design: All encompassing Web design and App development category to include - E-commerce websites for a business or corporation intended for the purchase and sale of products, lead generation websites intended for the collection of contact information, and or app development for a unique digital mobile experience. Any category where your entry itself is interactive or contains interactive content, you will need to provide a URL link to the website, mobile application or game.

Integrated Marketing Campaign Category above $50,000: Advertising and marketing work that integrates multiple media, channels or activities to relay a message, create brand awareness or drive a result. For this category, entrants may include a video explanation or description of strategy and results and up to five examples of the campaign. For campaigns with budget above $50,000.

Integrated Marketing Campaign Category below $50,000: Advertising and marketing work that integrates multiple media, channels or activities to relay a message, create brand awareness or drive a result. For this category, entrants may include a video explanation or description of strategy and results and up to five examples of the campaign. For campaigns with budget below $50,000.

Cause-driven Campaign / Asset: Any website, campaign, and or asset created/produced for a non-profit, pro-bono or for a corporation intended for the promotion of a cause, movement or collection of donations. Any category where your entry itself is interactive or contains interactive content, you will need to provide a URL link to the website, mobile application or game. Password information must be provided for password protected sites. Please include a maximum of five screen grabs (JPG or as a PDF). These will be used for the winning entries at the show, and as a backup for judging if there are problems with your URL.

AI and Emerging Technology: This award recognizes outstanding advertising initiatives that utilize artificial intelligence in innovative and impactful ways. Entries may encompass written content, visual designs, video productions, audio compositions, or any combination of media that has been created or significantly enhanced through AI technologies.

In-house Award: An award dedicated to any work developed by an in-house team alone. Be it a campaign, photography, videography, design, or more. Can include up to 150 words of descriptive text.

Student Work: Award entry must be submitted by a student currently enrolled in an educational program, and should not have been created as a paid project for a client or business. Award may represent any type of advertising or marketing creative, but must be submitted as a PDF. (For packaging design or other three dimensional elements, please submit photography of the piece in a PDF format.) Student award submissions are free. All entries will be submitted for monetary award consideration, five total monetary awards will be awarded at the June 2025 event. Valid for students graduating in 2024 or later.

The Cumberland Award: Work must have been created by a Maine resident for a Maine-based company under a budget of less than $5,000. Award may represent any type of advertising or marketing creative, but must be submitted as a PDF. Cumberland award submissions are free. (For packaging design or other three dimensional elements, please submit photography of the piece in a PDF format.)

Self Promotion: Any ad or collateral piece used for the purpose of self-promotion. Can include up to 150 words of descriptive text.

Pitched but Ditched: Advertising or marketing work that you loved, but that didn't make the real world cut. Can include up to 150 words of descriptive text.

Freelance - Photography: Any photography used in the context of an advertisement or collateral piece. Can include up to 150 words of descriptive text.

Freelance - Illustration: Any illustration used in the context of an advertisement or collateral piece. Can include up to 150 words of descriptive text.

Animation: Any animation used in the context of an advertisement or branding. Can include up to 150 words of descriptive text.

Judging

The work will be judged by ThinkNW. Again, this year your work will be seen and judged by expert representatives in the OTHER Portland hailing from legendary shops and major organizations.

Submission Rules & Guidelines

Decisions of judges, including eligibility, qualifications and appropriate placements, are final.

File Formats and Details:

Digital/Interactive Submission: URL, login information for password protected sites, up to five screen grabs in PDF or JPEG format. (Can be accompanied by PDF documentation as one of five elements uploaded)

- Print, Photography or Illustration: .doc .pdf .png or .jpeg (PDFS preferred)

- Broadcast: .mp3 .mp4 .mov (can be accompanied by PDF stills or documentation)

Entrants may include an explanation (150 words or less) describing client needs, brief, or strategy that informed the creative execution.

Student Submissions: Free to enter. Award entry must be submitted by a student currently enrolled in an educational program, and should not have been created as a paid project for a client or business. Award may represent any type of advertising or marketing creative, but must be submitted as a PDF. (For packaging design or other three-dimensional elements, please submit a photograph of the piece in PDF format.) All entries will be submitted for monetary award consideration, five total monetary awards will be given at the June 5th event.

The Cumberland Award. Work must have been created by a Maine resident for a Maine-based company under a budget of less than $5,000. Award may represent any type of advertising or marketing creative, but must be submitted as a PDF. (For packaging design or other three dimensional elements, please submit photography of the piece in a PDF format.)

Submit

Award submissions open March 3rd. Check back here then! Submission pricing is as follows:

Early Bird: 03/03/2025 - 03/16/2025
Freelancer: $40
Agency/In-House: $60

Standard: 03/17/2025 - 03/31/2025
Freelancer: $60
Agency/In-House: $80

Extension: 03/31/2025 - 04/08/2025
Freelance categories: $80
Standard categories: $100

Student Work and the Cumberland Award submissions are free.

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