InfluenceHR: Recognizing the Best in HCM Marketing

This year, InfluenceHR will recognize the campaigns from the creative rebels and marketing revolutionaries who’ve achieved the highest level of creative excellence in HCM tech marketing. The time has come for your evil genius to claim its day in the sun. Show us what you’re working with.

Judging

A panel of independent industry experts outside of The Starr Conspiracy will evaluate each entry. The number of awards will be determined by the judges based on the caliber of the work received in each category. Winners will be announced during InfluenceHR.

Award Categories

Best New Visual Identity

Includes, but is not limited to, an icon, symbol, or trademark designed to represent a product, service, or organization. Entries must include not only a logo but also examples of its application across different items as part of the brand’s visual identity system.

Best Website

Any website created primarily for B2B commerce with emphasis on aesthetics, usability, accessibility, content, innovation, and overall user experience.

Best Video

A single video or commercial created to run online or in a digital capacity only. Broadcast commercials with digital runs are not eligible in this category. Entry must include where the video can be viewed online.

Best TV or Radio Ad

A single TV commercial or radio spot. The radio ad must have been broadcast on the station(s) of at least one market (DMA). The TV commercial must have been aired on national broadcast, cable, or satellite networks in at least one market (DMA).

Best Print Ad

Advertising that appears in periodic (annual, quarterly, monthly, weekly, etc.) publications. Circulation/distribution can be intended for general market or trade/industry audience.

Best Direct Mail

Any piece that is mailed or delivered via special courier with the purpose of eliciting, provoking, or effecting a customer reaction. The method of shipment (self-mailer indicia, envelope, etc.) must be evident and included with the entry.

Best Experiential Campaign

Any work in the form of advertising that is designed primarily to engage the customer in order to help them experience a brand.

Best Integrated Campaign

Any work that uses a series of mixed media elements, utilizes more than one medium, and includes original content to promote the brand or product.

Best Public Relations Campaign Any work in the area of corporate communications, analyst relations, investor relations, or media relations designed to influence a particular audience.

The Rules

Submission of entries acknowledges the right of InfluenceHR to use them for the marketing, exhibition, and promotion of the InfluenceHR Awards.

Copyright infringement and/or plagiarism (intentional or unintentional) will result in disqualification, and if applicable, removal of awards from any entry in violation. All InfluenceHR Awards fees will be forfeited.

Fees and Submission Guidelines

The deadline to apply for the 2018 InfluenceHR Awards is Aug. 28, 2018. The cost to enter is $300 per submission. Submission fees are due at the time of your application. All major credit cards are accepted via PayPal guest checkout. If you wish to pay offline, select the "Pay by Check" option and a member of our team will follow up with further instruction.

All work entered in the InfluenceHR Awards must have appeared in the 2017 or 2018 calendar years. Work previously submitted will not be considered for 2018 awards.

If submitting work on behalf of an agency, the entrant must have the authority and/or prior written consent to enter the work into the awards program.

Actual brand, advertising, and promotion work only. No work that is created for the sole purpose of winning an award will be accepted.

Maximum file size for upload is 50 megabytes.

Please include links to any external videos that exceed this file size.

Contact concierge@thestarrconspiracy.com with any questions you might have about the submission process.

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