• Participating organizations will decide which of the categories they want to enter for and fill the online form appropriately.
• Details of the work should be clearly stated – such as:
  • Campaign Title
  • Media, Duration, and Credits (Creative Director, Copywriter, Art Director, etc.)
• Upload any supporting documents that validate the entry.
• Each entry must have a schedule, detailing when and where the AD, content or promotion was deployed.
• Entry must include a summary of the Client's brief in not more than one hundred words.
• A fee of {NXXXX/$XXX} will be charged for entry into regular categories.
• All entries must have been run/exposed in media visible to Nigerian consumers.
• Copyright ownership of the entry must rest in the Nigerian member-agency.
• CAMPAIGN and LAIF EFFECTIVENESS CATEGORIES bear a different participation fee per entry.
• Entries are only valid AFTER payment has been confirmed.
• Each entry must be accompanied by evidence of deployment (e.g. certificate of transmission, tear sheets etc).
• All entries must be submitted on or before the Entry Close Date.
• Each entry must clearly state the media/medium and category being registered for.
• All entries must have been run/exposed between June 2024 and July 2025.
• All entries must have been run/exposed between June 2024 and July 2025.
• Agencies must provide evidence to back up the claim.
• Only work originated and created by a Nigerian member-agency qualifies to be entered.

• You can enter any work that is created for the Nigerian and “Ghanaian” consumers.
• The LAIF Awards is open to ALL and ONLY members of the AAAN.
• Non-AAAN members are allowed to enter for just a few categories under different regulations.
• The LAIF Awards is open to all areas of Brand Communication per category – including but not limited to Advertising, PR, Design, Architecture & Interior Design, Live Events & Activations, Sponsorships, Digital Media and Social Media – and any area where a brand interacts with consumers.
• Anyone involved in the creation, publishing, or production of the work may submit an entry (including directly from the brand, agency, or production company).
• All submissions must have a brand association.
• In the case of multiple agencies working on a particular project/ campaign, all parties must agree on the agency to put in the entry and must have agreed on how the credits will be recognized. Any duplicated entry from another agency with same entry will be cancelled. No refunds will be granted on multiple entries.
• All student work, created and submitted to a registered educational institution from the Eligible agency, may be entered. Unless permission is granted by the LAIF Awards in writing, student work should be submitted by the School/ College/ University, rather than directly by the individual student.

Entries that meet any one of the following 2 options will be accepted:

• CREATED FOR THE NIGERIAN MARKET: Work that has been created specifically for and to run in Nigeria, irrespective of where the work originated or was produced. EXAMPLE 1: A German agency creates a campaign for a USA brand, specifically to flight in Africa. EXAMPLE 2: A South African agency creates a campaign to run in West Africa, for a global brand. NOTE: A Global campaign that happens to flight in the region is NOT eligible.
• CREATED BY THE NIGERIAN MARKET: Work that has been created to run globally, or in any market in the world, as long as the work was conceptualized/originated by companies based in Africa or Globally.

For the LAIF Awards, the judging criteria focuses on key elements that reflect creativity across various categories. While the specific emphasis may vary slightly based on the category, the overall criteria are as follows:

• 1. Idea (40%)
  Conceptualisation: The brilliance, strength and clarity of the central idea behind the work.
  Originality: The uniqueness and creativity of the concept.
  Resolution: How well the idea addresses a specific challenge or opportunity.
• 2. Execution (20%)
  Craftsmanship: The quality of the finishing of the work.
  Articulation: Excellence in how the work conveys the message.
  Integration: How effectively the work is executed in its chosen medium.
• 3. Impact (20%)
  Effectiveness: The results and impact on the brand, business, or social outcome.
  Engagement: The work’s ability to captivate and resonate with the target audience.
  Reach: The extent to which the work successfully connected with its intended audience.
• 4. Relevance (10%)
  Brand Alignment: How well the idea fits with the brand’s message and objectives.
  Cultural Context: How the work taps into relevant cultural or market-specific insights.
• 5. Inspiring (10%)
  Raise the bar: How well does the work raise the standards of the business, sector, society.
  Raise the game: How well does the work raise the standards of the creative practice and industry.

These criteria ensures that the LAIF Awards recognize creativity, however LAIF Awards will always rely on the judges keen discernment in judging work.

Credits will be used to calculate the Official Rankings – including Brand, Agency and Regional Agency Group of the Year. Individual rankings such as Executive Creative Director are also calculated using the credits you provide.

Brand, Agency and Agency Group of the Year will be announced at the awards during Creative Week.

For all other rankings, a period will be provided after the awards for entrants to check and amend credits before the Official Rankings are published. Once published, no more changes to the credits will be accepted.

• All requests to withdraw an entry must be made in writing.
• Requests made before the Entry Deadline may be replaced with another entry.
• Entries cancelled after the Entry Deadline can not be replaced.
• No Refunds on Entries: Under no circumstances will refunds of any fees or costs relating to Entries or entry into the Awards be issued to Entrants. The fees paid for Entries are intended to cover the costs of administration, processing, and judging the Entries and Awards.
• Any Entries disqualified by LAIF will not be refunded. This includes duplicate entries and Entries that do not follow the specified rules.