PRSA-LA is now accepting submissions for the 61st annual PRism Awards -- the Los Angeles
region's premier awards program recognizing excellence in public relations strategic campaigns and
tactical programs.
PRism Awards recognition is open to agencies, companies in the private and public sectors,
government institutions, nonprofits and independent practitioners who work in the Greater Los
Angeles area or have recently completed assignments for LA-based clients.
Both PRSA members and non-members are eligible to participate. Submissions will be judged by a
panel of qualified peers from another PRSA Chapter, and winners will be announced in October at
the 61st Annual PRism Awards Show.
Friday, June 13, 2025 11:59 p.m., Pacific Time
PRSA LA Members: $150 per entry*
Non-Members: $200 per entry*
Friday, July 11, 2025 11:59 p.m., Pacific Time
PRSA LA Members: $200 per entry*
Non-Members: $250 per entry*
*Processing fees apply
Save $25 per entry when submitting 3 or more entries.
Step 1:
Review all PRism Awards rules and regulations -- refer to the Call for Entries and FAQ links in
the menu.
Step 2:
Create an account to submit online entries.
Step 3:
Prepare and submit your entries, paying careful attention to category selection and providing
documentation and examples of your success.
Step 4:
You can create as many entries as you wish -- simply complete a new entry form for each
entry. The same campaign could lend itself to recognition opportunities in more than one category.
Step 5:
Once your entry or entries are complete, click the Submit button at the end of the form.
You can return to the cart later, however entries are not submitted until they are paid.
Step 6:
Pay for -- and submit -- your entries by clicking on the "Checkout" button. Look for
confirmation messages immediately and in your email.
Note:
Once you submit your entries, they cannot be changed. Entry fees are nonrefundable.
PRSA-LA announces the 61st annual PRism Awards -- the Los Angeles region's premier awards program recognizing excellence in public relations strategic campaigns, tactical programs and professional merit.
Friday, June 13, 2025 11:59 p.m., Pacific Time
PRSA LA Members: $150 per entry*
Non-Members: $200 per entry*
Friday, July 11, 2025 11:59 p.m., Pacific Time
PRSA LA Members: $200 per entry*
Non-Members: $250 per entry*
*Processing fees apply
Save $25 per entry when submitting 3 or more entries.
PRSA Members use EARLY3 at checkout
PRSA Members use PRSA3 at checkout
The PRism Awards are open to all public relations practitioners who work in the Greater Los Angeles County area, Ventura County and Santa Barbara County, or who have completed work for clients based in those areas. Work must have been completed between July 1, 2024 and June 30, 2025. For this year's member-nominated Special Awards (Communications Professional of the Year, Agency of the Year, In-House Team of the Year, Rising Star, Joseph Roos Community Service Award), nominations must be made by a PRSA-LA chapter member in good standing, and only a PRSA-LA Chapter member may qualify for these honors.In the case of team awards, this means that at least one member of a winning team must be a verified member of the PRSA-LA chapter.Entry fees are greatly reduced for these highly competitive awards. See the fees section for details. All entries must be submitted using the Online PRism Award Entry System. Only entries submitted through this system will be accepted. No hard copy award entries will be accepted. Additional information about the entry preparation process can be found in the Frequently Asked Questions. Each entrant may submit an unlimited number of entries. Entries may be submitted in multiple categories as appropriate; each additional category must be entered separately and include a separate entry fee. Entries become the property of PRSA-LA and will not be returned. Entries are not confidential. PRSA-LA reserves the right to use entries or a reproduction of entries in part or in full at the PRism Awards Show, to promote future PRism Awards and/or to provide a resource of successful programs for educational purposes. PRSA-LA recommends that you secure approval from your client and/or employer prior to submitting an entry. PRSA-LA accepts all award entries assuming permission has been granted. Refunds will not be given and entries will not be disqualified if there is a complaint that an entry was submitted without authorization. Disputes involving clients, employers and submitters must be addressed by the parties. PRSA-LA will not mediate. Friday, June 13, 2025 11:59 p.m., Pacific Time PRSA LA Members: $150 per entry Non-Members: $180 per entry Friday, July 11, 2025 11:59 p.m., Pacific Time PRSA LA Members: $200 per entry Non-Members: $250 per entry Standard awards entries will be judged by experienced public relations executives from a PRSA Chapter. The PRism Awards are very competitive; some categories may not receive awards if the judges determine the entries do not merit recognition. Judges evaluate all entries received for each category against one another and against objective standards of excellence. Judges' scores and award decisions are final. Standard awards entries will be scored on the following criteria: This Award honors a single individual for their record of exceptional career achievement in the communications disciplines. Only PRSA-LA members in good standing may nominate individuals for this honor, and the nominated individual must also be a PRSA-LA member. The nomination process requires you to disclose the accomplishments of the nominee and provide a letter of support. The winner is selected by a judging panel appointed by the PRSA-LA board of directors.
This award celebrates the accomplishments of a PR agency for exceptional
recent achievements in the communications disciplines. Only PRSA-LA
members in good standing may nominate teams for this honor, and to be
eligible at least one member of each nominated team must be a PRSA-LA
member. Nomination process requires you to disclose team size, brief
overview of the organization, sample client list, and recent achievements that
show exemplary application of PR strategies and tactics. Up to five pages of
supporting material are accepted. Winners are selected by a judging panel
appointed by the PRSA-LA board of directors.
This award celebrates the accomplishments of an In-House team for
exceptional recent achievements in the communications disciplines. Only
PRSA-LA members in good standing may nominate teams for this honor, and
to be eligible at least one member of each nominated team must be a PRSA-
LA member. Nomination process requires you to disclose team size, brief
overview of the organization, and recent achievements that show exemplary
application of PR strategies and tactics. Up to five pages of supporting
material are accepted. Winners are selected by a judging panel appointed by
the PRSA-LA board of directors.
This award celebrates the accomplishments of a young public relations
professional with less than five (5) years of experience who shows a mastery
of skill and promise to be one of the great future PR leaders. Only PRSA-LA
members in good standing may nominate someone for this honor.
Nomination process requires you to provide a summary of why this individual
is deserving along with any background or recent successes. Up to five pages
of supporting material are accepted. Winners are selected by a judging panel
appointed by the PRSA-LA board of directors.
This award honors a current PRSA-LA member for outstanding community service or activities,
either for a single project or an ongoing program. Only PRSA-LA members in good standing may
nominate individuals for this honor.Nomination process requires you to disclose the accomplishments
of the nominee and provide a letter of support.No fee is required to submit this nomination.
The winner is selected by a judging panel appointed by the PRSA-LA board of directors.
The entry that received the highest overall point total of any submission will
receive the coveted Best of Show Award to recognize the single entry
deserving of such recognition. In the case of a tie, judges will vote for the
winner.
The organization winning the most PRism Awards across all categories will be honored with the President's Award.
In the case of a tie, the total number of Awards of Excellence received by the organization will also be counted to determine the President's Award winner. Please see our Frequently Asked Questions (FAQ). If you are unable to find the answer you need there,
please contact Tony Ferguson, 2025 Recognition Committee Chair, at tony@teamsocietyhouse.co PRism Awards entry categories were significantly revised in 2018 to provide greater conformity to the Bronze and Silver Anvil Award categories maintained by PRSA National, with some modifications made in 2023 reflecting the uniqueness of the Greater Los Angeles market. Industry-specific recognition is available in a variety of award categories. Effective campaign delivered within the parameters of a limited budget.Distinguished from a single PR tactic through use of multiple elements. Does not include staff time and overhead. Campaigns or programs that seek to secure engagement, support, cooperation or improved relations with an organization's community or neighbors. Programs that enhance corporate reputation and demonstrate a business approach to initiatives that positively impact society.
Campaigns to highlight the positive impact of an organization's work delivering economic, social and environmental benefits to stakeholders. Campaigns or programs implemented to manage an incident that threatened an organization's reputation, operations or existence. Campaigns or programs, of any kind, with a mission to promote inclusivity and/or dismantling discrimination for racial, ethnic, religious, or sexual orientation and gender differences. Campaigns or programs, of any kind, strategically targeted to or on behalf of a diverse community or cultural group. One-time program of limited duration designed to generate awareness with key audiences. Includes product launches, openings, celebrations, premieres, anniversaries, exhibitions, trade shows, kick-offs or other special observances. Includes any type of program such as reputation/brand management, marketing or events and observances that demonstrates effective global communications implemented in more than one country. Includes any program that demonstrates leadership of public relations strategies and tactics -- including digital media -- in a creative and effective integrated campaign, along with other marketing or communications disciplines. The program must demonstrate the clear leadership of public relations, along with its integration with other disciplines. Campaigns or programs developed to improve and facilitate communications within an organization in order to further the organization's goals. Includes programs directed to shareholders, other investors and the investment community. Campaigns or programs designed to publicize and promote new products or services, or existing products or services in the following areas: Public relations program or campaign developed and executed at no charge on behalf of a cause or charity organization. May include one-time special events. Includes programs designed specifically to influence public policy and/or affect legislation, regulations, political activities or candidacies - at the local, state or federal government levels - so that the entity funding the program benefits. Campaigns or programs designed to educate the public about an issue affecting the community, including cause marketing campaigns or programs that link organizations with a special cause to advance public understanding of a social or environmental issue or concern. Programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics, either proactively or in response to an issue, event or market occurrence. Programs can be ongoing or a one-time project. Paid advertising written as editorial matter to gain support for a product, issue, program or organization. Upload text of editorial matter and documentation of publication. Advertorial content must be written entirely or substantively by entrant, and not merely pitched. Any form of advertising that uses "content" -- typically articles, videos, infographics both on websites and social media -- to support, represent or promote a product or service. Is indirect as a form of advertising because it doesn't openly function as a vehicle for brand promotion. Placement is often paid. Summary should include research documenting selection of content channels used.Upload supporting images or links to video. Proactive outreach to an individual, whom an audience regards as a trusted source of information, on behalf of a product, service or organization. Summary should include rationale for outreach strategy, statistics or other means of quantifiable measurement to support stated objectives, as well as a copy of (a) the outgoing messages and (b) the resulting influencer communications. Sponsorships represent an alignment of shared values and goals between organizations, and can also be profitable marketing opportunities. Show how your sponsorship activation leveraged your investment while promoting brand synergy. Opinion articles written as editorials, guest columns or letters to the editor. Submit text of article and documentation of publication. Summary should outline measurable objectives, audience, results and budget. Editorial content must be written entirely or substantively by entrant, and not merely pitched. Feature articles that have been written by a practitioner, and submitted and published through his/her efforts. May also include collaborative pieces, in which a practitioner enjoys a significant role in the development of specific published content. Submit text of feature article, as well as documentation of publication and placement. Summary should include target audience, measurable objectives and any documented results. Feature content must be written entirely or substantively developed by entrant, and not merely pitched. Tactics, programs and events driven entirely by media relations. Submit press releases, media advisories, pitch letters, requests for coverage, etc., along with the one-page summary that includes measurable objectives and results, such as evidence of the resulting media coverage. Upload or provide YouTube/Vimeo links to any television or radio coverage. One-time events held specifically to announce news to target media about a product, service, issue or organization. A series of events or a multiday effort does not belong in this category (for these, please use Strategic Campaigns > Events & Observances category). Entry summary should address logistics, execution and quantifiable measures that demonstrate how the press conference achieved its stated objectives. A collection of print and/or digital material, including news releases, photographs, videos, and other background information, compiled to share information about an organization, product or issue. Submit copy press kit or media kit along with summary. Live broadcasts offered to and aired by television stations to inform target audiences about an event, product, service or organization. Entries may consist of one or two uploads of the representative placements. Summary should include statistics or other means of quantified measurement to support stated objectives. Use of social media as part of a public relations program to communicate, influence, share information, or build brand awareness with constituent groups. Include screen grabs or copies of key pages and audience engagement analytics to support your summary. Include website URLs for external sites. Publications that report on an organization's annual performance. Upload a sample of one copy of the publication. Entries will primarily be judged on publication quality, not business ROI. Web-based journals that communicate an official corporate, public service or industry position. Summary should include rationale for blogging strategy, target audiences and statistics, or other means of quantifiable measurement to support stated objectives. Screen downloads of the blog being entered, as well as the actual site URL, must also be submitted. Innovative, unconventional, creative tactics or approaches used as part of a public relations program. Submit documentation of how the tactic specifically contributed to the measurable results of the campaign. Today's customers wield more power and demand more from customer service. Describe how you demonstrated transformative innovation through new ways to serve customer needs, bringing big impact on service performance.Provide metrics. Communications designed to solicit a specific, immediate response by the target audience. This can be a single communication or a series. Quantifiable, specific actions by the target audience recipients resulting solely from the sponsor's communication should be detailed in the summary. Upload a sample of one copy of the publication. Use of smartphone and/or tablet applications and functions, including geolocation, text messaging, etc. as part of a public relations program. Upload screenshots and images of key pages to support accompanying summary. When applicable, include brief instructions on how to download specific applications. Productions of one minute or less distributed as unpaid public service announcements. Single productions or a series addressing the same issue. Video, audio and print PSAs may be uploaded. For print PSAs, single ads or a series of ads addressing the same issue may be submitted but copies of the actual print PSA must be included in the entry. Summary should include documentation of results. Single-issue publications designed for a special communications purpose. Upload up to three copies of the publication along with summary. Entries will primarily be judged on publication quality, not business ROI. Research that provides a meaningful contribution or input to a public relations program, or an evaluation documenting the value or benefit of a public relations program or tactic. Sample of the methodology and findings of any research should be uploaded, along with summary. Scripted communications encompassing all forms of spoken public address. Upload text of speech along with a one-page summary. Summary should include information about the audience, purpose of speech and any documented results against the stated objectives. Speech content must be written entirely or substantively by entrant, and not merely pitched. Creative works distributed through the Internet using streaming media technology. Submit summary and upload or provide examples of media used. Pre-produced videos distributed online or offline to inform target audiences of an event, product, service, issue or organization. Entries may consist of an edited video and/or edited sound bites to provide a reasonable representation. Summary should include documentation of results that support stated objectives. Use of a website as part of a public relations program. Include screen grabs or copies of key pages to support your summary. Additionally, include the website URL for external sites. Online media rooms should be for media only.
The PRSA-LA PRism Award submission process is 100% online. We recommend that you prepare and save your entry materials offline and use the online system when you are ready to submit those materials for consideration.
Please review the 2025 PRism Award Call for Entries thoroughly as it contains all the information needed to prepare and submit entries. If after reviewing the Call for Entries you still have questions, you may find the answer below.
We will continue updating this FAQ periodically as other questions arise. If your question is not addressed here, please contact Tony Ferguson, 2025 Recognition Committee Chair, at tony@teamsocietyhouse.co
The PRism Awards are open to all public relations practitioners who work in the Greater Los Angeles County area, Ventura County and Santa Barbara County or who have completed work for clients based in those areas. For campaigns and tactics entries, work must have been completed between July 1, 2024 to June 30, 2025.For awards that honor individuals and teams, PRSA-LA membership is required for nomination and award receipt.
2025 PRism Award Entry Forms are only accessible online. PRism Awards entries may only be submitted online via our electronic entry system. Click here for online entry.
Payments for entries are encouraged via the online entry system. It is a PayPal-based system but it accepts credit cards, a paypal account is NOT required to process online payment. To be invoiced and pay by check, please select the pay by check option and contact the PRSA-LA Executive Director at executive.director@prsala.org.
Your work may be eligible for consideration in more than one award category. For the best chance at success, pick the category or categories that you feel best represents your campaign, program or tactic. PRSA-LA and volunteer judges are not required to assign or re-assign entry categories. You may submit entries in as many categories as you wish, however a separate entry fee must be paid for each submission. Submitting the same work in multiple categories may increase your chance of winning a PRism Award or Award of Excellence, but only if your entry is competitive in the categories you enter.It is a common practice for PRism Award entrants to submit one entry for Strategic Campaigns and Programs, and multiple entries for Tactical Programs related to that same PR campaign. If you do this, it is important that entry language be customized to both purposes.Judges strongly disfavor "copy and paste" entries not relevant to the category to which they are submitted. Extensive time and thought has gone into category definitions. PRism Awards categories resemble, but do not precisely mirror, the award categories for PRSA Bronze Anvil and Silver Anvil Awards. A successful Campaign entry will incorporate several tactical elements together. Tactics entries look only at specific executions. A tactics entry is generally easier to prepare than a campaign entry, and judged accordingly. PRism Award trophies are given to honor the best entry in each of the contest categories (Strategic Campaigns and Tactical Programs). Judges may also bestow Award of Excellence to runner-up entries within that category. There is no rule against self-nominating for Communications Professional of the Year, Communications Team of the Year, or Joseph Roos Community Service Awards.The judging panel will know when the entry submitter and proposed honoree are the same. While all Special Awards entries will receive equal consideration, third-party endorsements are a strength of any application. Yes. If you used the system to submit an entry in a previous year, you must register again for this year's awards. For your convenience, our system optionally allows you to register using your Facebook, LinkedIn or Google+ account This year, the awards categories are unchanged from 2023.The PRSA-LA board and PRism Awards committee periodically review categories to make sure they are consistent, current and applicable to the PR work being executed by our community. PRism Awards categories resemble, but do not precisely mirror, the award categories for PRSA Bronze Anvil and Silver Anvil Awards. We want to give you every opportunity to prepare your entry in a way that meets your high standards. We also want to give you the opportunity to save money on entry fees if you get your entry in early.Entries not received by the end of the Early deadline will be processed at the Regular entry price. PRSA-LA recommends that you secure approval from your client and/or employer prior to submitting an entry. PRSA-LA accepts all award entries as if permission has been granted. Refunds will not be given and entries will not be disqualified if there is a complaint that an entry was submitted without authorization. Disagreements involving clients, employers and submitters must be addressed by the parties. PRSA-LA will not mediate. No. The PRism Awards are highly competitive, and there is no guarantee of recognition if you enter. PRism Awards are only granted when the judges deem an entry worthy of this honor.The same is true for Awards of Excellence. From time to time, no awards will be granted in a category where there were no meritorious entries. The easiest way to improve your chance of winning is to submit only your highest quality work, in highly relevant categories. Volunteer judges, who depend exclusively on your submission materials to evaluate your efforts, will penalize any entries that are incomplete or fail to make a compelling case for excellence. Generally speaking, most entries that are penalized in this fashion underestimate the importance of research or measurable objectives. Accordingly, attention to these categories can be a competitive advantage. When applicable, the Call for Entries will spell out specific items that are to be attached to your entry.Generally speaking, you are encouraged to attach files that will help judges easily comprehend your results and success.Examples include: client presentations, metrics & measurements, work samples, annotated hyperlinks, etc. Successful entrants will be notified of their finalist status, but not whether they have won a PRism or an Award of Excellence. Finalists will be notified of their status in late August or early September. All awards will be presented at the 2025 PRism Award Show in October. If you are named a finalist, you are assured of public recognition for your work at the PRism Award Show. PRism Award winners will receive a personalized crystal trophy at this event; Award of Excellence winners receive a personalized acrylic trophy. For campaigns and tactics entries, please provide the following information in your submission: 100-Word Overview; Names of Key Contributors; Research; Objectives; Target Audiences; Execution/Implementation; Budget; Measurement/Evaluation; and Results. While these sections are broken out on the electronic form, we recommend that all the information be covered in less than two pages, if it were submitted in hard copy. Judges are selected by another PRSA Chapter. In 2025, judges are selected by the PRSA Philadelphia Chapter. The judges group comprises senior PR practitioners with many collective years of experience. We seek to have as many judges as possible with APR or Fellow status. PRSA-LA provides judges our criteria and score sheets, along with training on our standards and best practices. Entries will be scored on the following items: Research: use of research (10%) Planning: program outline, audience and budget (10%) Execution: implementation, quality of work, creativity and budget allocation (50%) Results: overall success of the program; quantifiable results will earn higher scores (30%) The nature of the PRism Award process cannot preserve confidentiality. If you have confidential work that cannot be shared, it should not be submitted. Award entries become the public property of PRSA-LA and may be used in promotional endeavors or for educational purposes. No. Budget information is used only in comparing entries against one another for overall effectiveness. PRSA-LA does not release specific budget information.Failure to disclose budget information in your entry is not disqualifying.If confidentiality prevents the release of budget information, specifying a non-specific budget range is acceptable. No, the judges' scoring and supporting remarks are the property of PRSA-LA. No. The PRism Awards is a volunteer-driven program. Judging is based on criteria set out in the Call for Entries and all scores and decisions are final. PRSA-LA encourages volunteers to participate in the PRism Awards. In fact we love it! If you are interested in volunteering to serve on the PRism Awards Committee, which manages the Call For Entries and Judging process, or volunteering for the PRism Awards Show, send an email to executive.director@prsala.org. Please review the Call for Entries Forms and these FAQs for answers to your questions. If you have additional questions, please email Tony Ferguson, 2025 Recognition Committee Chair, at tony@teamsocietyhouse.co We will email you a response and/or post the updated Q&A on this FAQ document for others. Yes, as long as the project or service was performed for clients based in the Greater Los Angeles Area. The start date for your campaign does not affect eligibility. What matters is that the end date occurs during the award time period. The eligibility requirements state "work must have been completed between July 1, 2024 - June 30, 2025." However, you may submit a component of that campaign under a category in the "Tactical Programs and Campaigns" section if it has been completed during the eligible period. Yes, there are word counts, generally 300 words in any one field. Submitting a very lengthy entry will not increase your chances of winning, so you should endeavor to submit approximately two typed pages of entry text, in addition to supporting material. An entrant may upload from 0-5 files as supporting documents, and each file must be less than 50Mb in size. File types allowed are PDF, DOC, JPG, MPEG and most other common types. If you have larger files, please post them to an accessible location such as YouTube or Dropbox and include a link in the text of your entry. Make sure to test your links! For externally hosted files, also make sure your access permissions allow outside judges to review your material. PRSA-LA recommends that you secure approval from your client and/or employer prior to submitting an entry. PRSA-LA accepts all award entries as if permission has been granted. Refunds will not be given and entries will not be disqualified if there is a complaint that an entry was submitted without authorization. Disagreements involving clients, employers and submitters must be addressed by the parties. PRSA-LA will not mediate.
Welcome to the 61st Annual PRism Awards!
Important Submission Deadlines:
Earlybird Application Deadline
Regular Application Deadline
Bulk Rate
See promo codes on entry page. (Special awards not included)
How to Enter:
Call for Entries: 61st Annual PRism Awards
PRism Awards recognition is open to agencies, companies in the private and public sectors, government institutions, nonprofits and independent practitioners who work in the Greater Los Angeles area or have recently completed assignments for LA-based clients.
Both PRSA members and non-members are eligible to participate. Just a handful of Special Awards (see below) require PRSA-LA Chapter membership for nomination and/or acceptance. Submissions will be judged by a panel of qualified peers from another PRSAChapter, and winners will be announced in October at the 61st Annual PRism Awards Show.
Important Submission Deadlines:
Earlybird Application Deadline
Regular Application Deadline
Bulk Rate
(Special awards not included)
Earlybird Bulk Rate Discount Codes:
Non-members use SAVE3 at checkout
Regular Bulk Rate Discount Codes:
Non-members use PRISM3 at checkout
Jump to a Section:
Who Can Enter
How to Enter
Entry Fees and Deadlines
Earlybird Application Deadline
Regular Application Deadline
Judging
Communications Professional of the Year Award
Agency of the Year
In-House Team of the Year
Rising Star Award
Joseph Roos Community Service Award
Best of Show Award
President's Award
Call for Entries Questions
Standard Award Categories
Strategic Campaigns & Programs
Campaign on a Shoestring Budget (<$10K)
Community Relations
Corporate Social Responsibility
Crisis Communications
Diversity, Equity and Inclusion Campaigns
Multicultural Communications
Events & Observances
Global Communications
Integrated Communications
Internal Communications / Employee Relations
Investor Relations
Marketing
Pro Bono Program
Public Affairs
Public Service
Reputation/Brand Management
Tactical Programs
PAID Categories
Advertorials
Branded Content
Influencer Marketing
Sponsorship Activation
EARNED Categories
Editorials & Op-Ed Columns
Feature Stories
Media Relations
Press Conferences
Press Kit / Media Kit
Satellite Media Tours
SHARED Categories
Social Media
OWNED Categories
Annual Reports
Blogs
Creative Tactics
Customer Service Innovation
Direct Mail & Direct Response
Mobile Applications & Engagement
Public Service Announcements (PSAs)
Publications
Research & Evaluation
Speechwriting
Streaming Media
Video Programs
Websites
PRSA-LA PRism Awards: Frequently Asked Questions
How do I apply?
Who can enter?
Where can I find the Entry Forms?
How can I pay for my Award entries?
How do I pick the proper category?
May I enter the same work in multiple categories?
Why are there separate category sections for Campaigns and Tactics?
What is the difference between a PRism Award and an Award of Excellence?
Can an individual or team self-nominate for Special Awards?
I registered through the online systemlast year, do I need to register again?
Why does it appear that the awards categories are different from past years?
Why are there Early and Regular Entry Deadlines?
Do we need permission from my client or employer to submit an entry?
Does submitting an entry guarantee we'll win an award?
How can I improve our team's chance of winning?
What kind of supplemental material should I attach?
Will we be notified of a winning entry?
What do we win?
What information is needed for each entry?
What are the qualifications of the judges?
What criteria will the judges use to score the entries?
What if our entry must remain confidential?
Does PRSA-LA release program budgets?
Will entrants receive the judges' score sheets?
Is there a dispute process?
How can I become involved in the PRism process?
Who should I call with questions?
Our agency is based in Orange County. Can we submit an entry for the PRSA-LA PRism Awards?
Can we submit a campaign that started in March 2024 and ended in June 2025? The campaign began before the award time period (July 1, 2024-June 30, 2025), but it was completed during that time.
Is there a maximum word count for the entry form fields, or maximum number of documents that can be uploaded?
PRSA-LA is now accepting submissions for the 61st annual PRism Awards -- the Los Angeles
region's premier awards program recognizing excellence in public relations strategic campaigns and
tactical programs.
PRism Awards recognition is open to agencies, companies in the private and public sectors,
government institutions, nonprofits and independent practitioners who work in the Greater Los
Angeles area or have recently completed assignments for LA-based clients.
Both PRSA members and non-members are eligible to participate. Submissions will be judged by a
panel of qualified peers from another PRSA Chapter, and winners will be announced in October at
the 61st Annual PRism Awards Show.
Friday, June 13, 2025 11:59 p.m., Pacific Time
PRSA LA Members: $150 per entry*
Non-Members: $200 per entry*
Friday, July 11, 2025 11:59 p.m., Pacific Time
PRSA LA Members: $200 per entry*
Non-Members: $250 per entry*
*Processing fees apply
Save $25 per entry when submitting 3 or more entries.
Step 1:
Review all PRism Awards rules and regulations -- refer to the Call for Entries and FAQ links in
the menu.
Step 2:
Create an account to submit online entries.
Step 3:
Prepare and submit your entries, paying careful attention to category selection and providing
documentation and examples of your success.
Step 4:
You can create as many entries as you wish -- simply complete a new entry form for each
entry. The same campaign could lend itself to recognition opportunities in more than one category.
Step 5:
Once your entry or entries are complete, click the Submit button at the end of the form.
You can return to the cart later, however entries are not submitted until they are paid.
Step 6:
Pay for -- and submit -- your entries by clicking on the "Checkout" button. Look for
confirmation messages immediately and in your email.
Note:
Once you submit your entries, they cannot be changed. Entry fees are nonrefundable.
Welcome to the 61st Annual PRism Awards!
Important Submission Deadlines:
Earlybird Application Deadline
Regular Application Deadline
Bulk Rate
See promo codes on entry page. (Special awards not included)
How to Enter:
