SMA 2018 Judgify: Event Description

Eligibility

Any media campaign launched in Singapore between January 1, 2017 to May 31, 2018 is eligible for entry.

To qualify, all entries must have been conceived in Singapore, and must be submitted by media agencies, media owners or clients.

Please refer to Entry Kit, which could be downloaded from www.sma.com.sg, for other terms and conditions.

Important Dates

Call for entries from May 15, 2018
Deadline for submission: FINAL CALL
8 July 2018, 2359hrs.

NexGen Registration / Nominations
May 15, 2018 to July 13, 2018 at 5pm

Brand Awards
May 15, 2018 to July 13, 2018 at 5pm

Judging
July 20, 2018

Conference and Awards Gala
August 29, 2018

FEES

Entry Fees

Entry Submission Fees
	Entry Submission	Inclusive of GST	Late Fees (inclusive of GST)
4As Members	$310.00 per entry*	$331.70 per entry	Additional $107.00 penalty
Non-4As Members	$350.00 per entry*	$374.50 per entry	Additional $107.00 penalty

*Price of each submission includes admittance for one (1) person to the SMA Conference on Aug 29, 2018 i.e. if you submit 10 entries, the price includes admittance for 10 persons to the Day Conference.

Submit your presentation boards, supporting materials, and NexGen Registration Forms to:

SMA 2018 Secretariat
Association of Accredited Advertising Agents Singapore

111 Middle Road #02-01 National Design Centre Singapore 188969

Tel: 6836-0600

Attention

Jenny Lau

Wainee Lim

All cheques must be made payable to The 4As Ltd.

Entries are not officially accepted and confirmed until payment is received by the 4As Secretariat.

IMPORTANT

1. Please note that entries that have not been paid for by the final closing date will not be judged.
2. Please note that entry fees and cost of tickets are non-refundable.

ENTRY RULES & SUBMISSION SPECIFICATIONS

1. A valid entry requires the submission of the following compulsory materials:

Submission Form (via Judgify)
Nomination Form (via Judgify)
Presentation Board*
Supporting materials (via Judgify and if necessary, hardcopy)
Payment Form **

* Must be provided in digital copy (JPEG/PDF) via Judgify and hard copy.
** To be downloaded together with Entry Kit through www.sma.com.sg

All entries are to be submitted through the online entry portal at www.judgify.me/sma2018 – with all required fields completed, the proper digital assets uploaded and full payment made by June 29, 2018. Physical materials must be submitted to the 4As office by 5pm, June 29, 2018. Incomplete entries may be disqualified.

All submission media and materials e.g. videos, audio files, images, etc. are to be uploaded to Google Drive. Provide the specific Google Drive link in the submission form (via Judgify). It should not be password protected.

The written brief for each entry must not exceed 800 words. Appendices are inclusive of the 800 word- limit excluding graphs, media schedules and creative work.

Presentation Board

Each entry MUST be accompanied by one (1) presentation board showing examples of the executions with an entry summary limited to a maximum of 200 words. Separate your text into 4 clear sections:

Challenge/ Insight
Strategy
Execution
Results

The presentation board shall be submitted via Judgify under Submission Form as well as mounted on an A2 sized foam board (hardcopy) for judging purposes.

The written entry is considered the key part of your submission, but the supporting materials are required to provide clear illustrations of the campaign execution at the relevant touch points.

2. Material Specifications

The soft copy of the presentation board layout must be submitted in JPEG, minimum 300dpi, RGB.
All supporting materials MUST be submitted in the following formats and of a quality suitable for presentation at the SMA 2018 Gala Awards.
- All documents
Images: JPEG file minimum 300dpi, RGB
All videos must be submitted in MOV/MP4 format.
720 x 576 screen resolution, 25FPS
Each video (via URL) must not exceed 2 minutes – must be ID login & PW free
- All Radio/ Sound Clips must be submitted in WAV format.
- They must be in dual platform (MAC/ PC) CD/ DVD

3. Labelling of Materials

All materials must have clearly defined file names with the entry title and category title.

File Naming Convention

- CXX Campaign [XX – refers to category list (01-21)] Example:
Category: Best Use of Digital
Entry Title: Quit Smoking
File Name: C01_Quit_Smoking_Image1.jpg

Presentation Board

       -     Please include the following information at the bottom right hand corner of the board.
(Font Type must be Arial, 12pt, and Font Colour: Black)
                   ➢  Singapore Media Awards 2018
                   ➢  Category: ____________________
                   ➢  Entry Title: _____________________

4. Materials that are not in English MUST be accompanied by a translation. It will be in your own interest to explain or translate any specific word play or local, social, cultural reference or nuance.

5. Agency name MUST NOT appear on any material that will be viewed by the jury. Failure to adhere to this rule will result in immediate disqualification.

6. An entry may be submitted in more than one category. Entries entered into two or more categories may be subjected to a review process to ensure that the individual category criteria has been met.

7. The entry title must be consistent in all submission documents on Judgify, supporting materials, Presentation Boards, and Payment Forms.

8. Entries not signed by a client representative will be disqualified. The decision of the judges will be final and no correspondence will be entered into.

9. Please ensure that all credits are exact including spelling of names, as this is how it will appear on the certificates in the event that this entry is awarded.

10. Entry fees are non-negotiable and non-refundable.

11. The entrant agency agrees that the 4As will not accept responsibility for errors or omissions reproduced in the Presentation or the Gala Awards Official Program.

12. All entries will be retained by the 4As and treated as confidential.

13. The 4As reserves the right to use or reproduce the work of all entries for Singapore Media Awards related activities; and in any other industry-related or educational activities at such times deemed appropriate.

14. Failure to comply with the above entry rules and conditions may render an automatic disqualification of the entry.

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